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Why Fear of Bad News Keeps You from Solving Problems

Eric Crews
|
4.11.2024
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Something breaks.

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An employee didn’t show up for work.

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A client churned out unexpectedly.

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A machine went belly up and ground production to a halt.

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When something breaks, you’ve got to figure out why.

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And it’s honestly that simple.

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Ask, “Why did this happen?” Then ask it again. And again.

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I’m a fan of the formula “ask why 5x.” That usually gets you to the root cause of the problem.

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It’s simple, but not easy.

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That’s why so many leaders I work with…just won’t do it.

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***

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Never, ever underestimate a human being’s desire to bury their head in the sand.

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We DO NOT WANT to hear bad news.

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And if you dig deep enough into a problem, there’s usually bad news lurking somewhere. It’s under all the excuses and the easy explanations.

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What if your real problem was that you had a business model that wasn’t profitable?

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What if your real problem was that you needed to let go of two loyal, well-loved, long-term employees?

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What if your real problem was that the company itself was bleeding you dry and the best solution was to sell or close your doors?

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Those are exceptionally unpleasant things to face.

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(I know, because I’m often the one who has to help CEOs face them.)

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Sometimes, we don’t dig deep because we’re afraid of what we’ll find.

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Maybe we already know what we’ll find. And we just can’t deal.

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***

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Here’s the problem with all that: ignorance may be bliss, but it won’t save your business.

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While you’re not making the choices you need to make, you’re wasting time.

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Wasted time sets you back. By month, maybe years. Do you have years to lose?

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I don’t want that for you.

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Instead, I want you to face the difficult realities that come with growing a company. Confront the shame, the guilt, the sadness, the fear. Look your challenges straight in the eye.

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And know that there’s not one you can’t overcome.

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